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It’s one thing to have your name on the door, another to be the spokesman for an entire movement. But in order to launch the Michael J Fox Foundation, we had to convince Michael that the only way to make an impact quickly was to tell his story in a way only he could. I worked hand-in-hand with Michael creating dozens of commercials, print ads, web videos, solicitation emails, assets for fundraising events, and more. Best client, ever!