Partly deliberate and partly by accident, my career over the last 30 years has really been built for this moment in time when everything an agency creates and a client desires must be actionable and measurable, must be interactive and relevant, and must be driven by unique ideas and experiences connected to the essence of a brand, all at the same time.
The first half of my career was spent in hardcore direct marketing agencies like Ogilvy Direct (now Ogilvy One) and MRM Worldwide (where I rose to become the Creative Director of their flagship office). Here I learned how to effectively turn a brand into a relationship opportunity and a brand idea into an actionable and measurable communication.
Then I moved on to more general advertising agencies like FCB and TBWA\Chiat\Day, assuming Executive Creative Director roles in both agencies, where I created regional, national, and global brand campaigns and mastered multi-media delivery channels.
Next I became Chief Creative Officer of Rosetta, one of the largest digital agencies in North America, where the ideas and experiences we created brought brands to life in the digital world across web, tablet, mobile, and social, and where the work I did helped get Rosetta named AdAge's #1 Agency To Watch in 2011.
More recently, I was EVP, Executive Creative Director of Arnold Worldwide, where I oversaw the creation of a Health & Wellness practice that grew from $2.5M when I walked in the door to $20M in less than three years. I also ran non-healthcare brands including Volvo Trucks and DCH Auto.
As Chief Creative Officer of greyhealth group, I helped this global network reinvent itself in the rapidly evolving health and wellness space.
Today, I am EVP, Executive Creative Director of CDMP, where we've grown net revenue 40% and added 11 new brands in just 4 years.
I have won awards of every flavor, including Cannes, Clio, Kelly, ECHO (over 40, including 2 Diamonds), NY Festivals, Addy, Webby, Caples, Globals, MM&M, IMA, Mobius, and more.
I have lead creative departments as small as 20 and as large as 250.
I have overseen a single office, and as many as 9 offices across North America and Canada.I know how to manage a multi-disciplinary team. (I’ve had 18different skill sets reporting to me at the same time.)
I have worked in integrated agencies, direct marketing agencies, and one technology company wrapped in a marketing agency. (Rosetta had 450 full-time technologists.)
I have built consumer healthcare practices at three agencies and stood at the center of eCommerce, the next growth engine for this industry.
I have sat on the leadership team of my agencies since 2001.
I have managed a P&L budget of $47M, and lived to tell about it.
I am still a hack on guitar.