Michelin

“THE RIGHT TIRE CHANGES EVERYTHING” What started as a national campaign to differentiate Michelin tires from the competition turned into a global campaign that reinvigorated the Michelin man, the most recognized icon on the planet. And “The right tire changes everything” not only changed the marketplace’s perception of Michelin, it changed an entire company.

"EVIL GAS PUMP" TV

"RIGHT TIRE" PRINT

"GAS PUMP" PRINT

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