MetLife

"FOR THE IF IN LIFE" After years of asking the question, “Have you met life today,” our client was looking for a new way to connect to consumers. As the agency responsible for direct marketing and collateral, we normally didn’t have a say in the brand’s direction. But the client gave us a shot. Our strategy was to position insurance as the safety net everyone needs for those unforeseen moments in life. And from there, the solution practically found itself. This campaign ran for many years and helped reinvigorate a stodgy brand in search of relevance.