High Point Insurance

“JERSEY DOESN'T STINK” High Point sells auto insurance exclusively in the state of New Jersey, yet they compete with much bigger spenders like AllState, State Farm, and Geico. They asked us to find a way to generate buzz for them on a much smaller budget. People don’t care about auto insurance unless they’re buying a car or in an accident. So how do we make High Point top of mind? You find something people do care about. In this case, state pride.