"LUST FOR BETTER MEAT" POSTER
The posters highlight Fleisher’s core values, revealing an organic, grass-fed, all-natural message. They grab your attention with a burlesque theme and announce the opening of the new Fleisher’s store location in Brooklyn.
"LUST FOR BETTER MEAT" POSTER
The posters highlight Fleisher’s core values, revealing an organic, grass-fed, all-natural message. They grab your attention with a burlesque theme and announce the opening of the new Fleisher’s store location in Brooklyn.
"LUST FOR BETTER MEAT" POSTER
The posters highlight Fleisher’s core values, revealing an organic, grass-fed, all-natural message. They grab your attention with a burlesque theme and announce the opening of the new Fleisher’s store location in Brooklyn.
"LUST FOR BETTER MEAT" STOREFRONT PEEPSHOW
The peepshow begins after the store closes. In keeping with the burlesque theme, peepholes on the storefront entice passersby to stop in their tracks and take a peek. Since Fleisher’s makes dog treats, there is a peephole for pets, too.
"LUST FOR BETTER MEAT" STICKERS | MOBILE PEEPSHOW
To take the Fleisher’s message out of the store and into Park Slope, we’ll place stickers in trendy Brooklyn hangouts that prompt you to download the Fleisher’s app in order to see hidden content. The app uses your phone’s geolocation to reveal a unique peepshow based on where you are.
"LUST FOR BETTER MEAT" IPHONE APP
A free multi-purpose iPhone app extends the campaign with mobile, social, and loyalty features. At its heart is a tongue-in-cheek game called “Bump ’N Grind” that uses bump technology to distribute coupons based on social interactions.