Crane & Co.

"SINCERELY YOURS" Crane is a 240 year-old paper company known for connecting people in the offline world. Our task was to make them relevant in a digital world. First we created a personalized commerce experience that mirrored their writing rituals. Then we took Crane's biggest asset (the Crane Blue Book), and made it a part of the social conversation.

CRANE.COM E-COMMERCE SITE: HOME PAGE 1

Placing Crane products into the context in which they’ll be used, highlights their beauty and purpose, and gives site visitors a rich, unique beginning to their shopping experience.

CRANE.COM E-COMMERCE SITE: HOME PAGE 2

Visitors can personalize their site experiences via a customizable drawer that’s accessible throughout the site and filled with saved items, offers, and tips to make shopping for Crane products distinctly their own.

BLUE BOOK FACEBOOK APP:

To help define online social etiquette, Facebook members can use the Crane Blue Book app to reward or admonish their friend’s status updates or posts. Select a friend’s recent post or status update, then pick a Blue Book tag that’s most appropriate. Simply drag the tag icon onto the message area and click ‘share.’ The tag is posted on the friend’s wall and yours, and added to the Facebook news feed for your network.

ADDITIONAL BLUE BOOK TAGS:

Whether a friend’s status is good or bad or somewhere in between, there’s a Blue Book tag that can help fun, colorful, and clever commentary.

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