SAPPHIRE MICROSITE
Leveraging card offerings, benefits and promotions, this portal invited prospects to join the rich world of Sapphire. The site was also versioned for existing card members.
PANDORA PROMOTION
The brand campaign launched in summer, normally a difficult time to get attention. But by tapping into what people already love to do – play music and have fun – we made an impact. We turned this branded Pandora channel into an enjoyment platform with unique animation and panoramic scenes of summer moments. It became the number 1 branded station of all time in Pandora history.
SAPPHIRE DIGITAL MEDIA
Dynamic and rich media banners spread the enjoyment message all over the Internet, including targeted travel and dining sites like Trip Advisor and Open Table.
8 GREAT PLATES PROMOTION
We transformed Chase Sapphire sponsorship of Bravo’s culinary show "Around the World in 80 Plates” into an interactive social experience with our 8 Great Plates Facebook app and on Foodspotting. Fans found and enjoyed dishes inspired by the Bravo show. As a result, our Facebook community grew by 95K and exceeded our target by 132%.
EAT, DRINK, AND BE...
Seasonal promotions, like Eat, Drink, and Be…, drove engagement by offering card members local restaurant lists and recipes. We brought this experience to our fan base on Facebook, and drove engagement through Foodspotting, a growing social network for foodies.
SUNDANCE FILM FESTIVAL PROMOTION
To support Chase Sapphire’s sponsorship of The 2013 Sundance Festival, we created a sleek microsite hub that streamed all things Sundance–posts, tweets, pics, videos–and brought the excitement of a Sundance vacation to all our card members.