"SWIMMER" PRINT
"RUNNER" PRINT
"WRESTLER" PRINT
"ASTERISK" TV
"EMO" RADIO
"METAL" RADIO
"RAP" RADIO
"POWER BALLAD" RADIO
"TEEN FEM ROCK" RADIO
"DON'T BE AN ASTERISK" WEBSITE
Ad Council
“DON'T BE AN ASTERISK” We were asked to develop an integrated campaign that got teen athletes to actually stop and think about the effects of steroid abuse. Unfortunately, steroids work really well and the status quo arguments don’t. But the insight that teens care most about their authenticity led us down the road to focus on calling out steroid users for what they really are – a fake. And that lead to a pretty impressive solution.